Importance of Social Context “t became clear that romance reading was important to the Smithton women. 74.8 million people read at least one romance novel in 2008.) (Source: Business of Consumer Book Publishing 2012) Statistics drawn from Romance fiction sales estimated at $1.336 billion for 2012. Romance was the second top-performing category2007-2011. Popularity of Romance Fiction $1.368 billion in sales in 2011. (Statistics from Bowker ® Market Research, Q2 2012, New Books Purchased and RWA's 2012 Romance Book Consumer survey) 41% of have been reading romance for 20+ years. Frequency of romance reading: 44% "frequent readers" (read quite a few romances) 31% "avid readers" (almost always reading a romance novel) 25% "occasional readers" (on and off, like when on vacation). The Romance Book Buyer Women 91% of romance book buyers men 9% 30 -54 years old.
Janice Radway, “Interpretive Communities and Variable Literacies: The Functions of Romance Reading” (1984)Ĭonventions of Romance Fiction A Central Love Story An Emotionally- Satisfying and Optimistic Ending Radway views readers as parts of “interpretive communities,” groups of people who “by virtue of a common social position and demographic behavior, unconsciously share certain assumptions about reading as well as preferences for reading material” (54).
“Interpretive Communities” Different groups of readers read in different ways. Janice Radway Published Reading the Romance: Women, Patriarchy, and Popular Literature in 1984 Pioneer in the field of reception studies What is reception study? O’Guinn and Radway Methodology and Interpretation Similarities? Similarities? Differences? Differences? Where do Radway and O’Guinn come down on the Fiskean notion of consumption-as-transgression? Where do Radway and O’Guinn come down on the Fiskean notion of consumption-as-transgression? Fifty Shades of Grey Fan Art Presentation on theme: "Consumption Communities/ Interpretive Communities: Janice Radway’s Romance Readers and Thomas O’Guinn’s Central Midwest Barry Manilow Fan Club."- Presentation transcript:Ĭonsumption Communities/ Interpretive Communities: Janice Radway’s Romance Readers and Thomas O’Guinn’s Central Midwest Barry Manilow Fan Clubīig Questions How do the commodities we consume acquire meaning? How does the meaning we attach to commodities reflect mass-mediated consumer culture? How does the meaning we attach to commodities reflect social factors such as gender and class?
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